ABOUT ME

Hello, My name is Jay .
I’m a interdisciplinary designer currently based in Seoul, South Korea.
Enthusiastic about crafting ideas and visual elements into memorable creations.
Always open to collaborate/ work/have a chat !


 << Full Spectrum >> Event Identity / Branding / UX/UIOct 2024
TEDxZurich Annual EventCreative Director & Visual Designer https://tedxzurich.com/full-spectrum/ 


For TEDxZurich’s annual event <<Full Spectrum>>, I took on the role of Creative Director, leading the event identity and branding with Co-Lead and team of designers. Overseeing the entire visual conceptualization, I ensured that every design element aligned with the theme, delivering a cohesive experience from initial branding to final execution.

 TEDxZurich Re-Branding / Creative direction / Social media management June 2024
Creative Director & Visual Designer www.instagram.com/tedxzurich/ 

Led the rebranding initiative for TEDxZurich, transforming the overall visual and art direction to achieve a cohesive and impactful identity. Focused on aligning all design elements with TEDxZurich’s core message and brand image, I crafted visuals that resonate with TEDxZurich’s values, ensuring consistency and clarity across all platforms.




Z-VeranstaltungUX/UI - APPMar 2023
Zürcher Hochschule der Künste, ZHdKSelf Initiated ProjectAPP Prototype


Z-Veranstaltung, or Z-Events, is a dynamic and user-friendly mobile application designed to help students at ZHdK easily browse, discover, and select events that align with their interests. The decision to develop the platform as a mobile app was informed by user research, which highlighted the accessibility and convenience of mobile devices as well as a growing demand for on-the-go event browsing experiences.


Off Menus  Culinary curation/ UX/UI/ BrandingFeb 2023 - June 2024
MA ProjectFounder & Creative Directorhttps://offmenus.cargo.site 

Off Menus is an immersive culinary project I created, designed to transcend traditional dining boundaries. This unique experience offered participants an opportunity to explore and broaden their perceptions of South Korea, using food as a medium for cultural exchange. From concept to execution, I developed all visuals and led the creative direction, crafting an atmosphere that celebrates cultural storytelling through cuisine


ZVV Interface
UX/UI Interface design
2024
Zürcher Hochschule der Künste, ZHdK
Semester project


The ZVV 2024 is conceptual design project to improve and redesign the UX/UI Interface Design for Zürcher Ver-kehrs-verbund - the Zurich Transport Network (ZVV). 

To support this robust network, ZVV’s ticketing system is a key touchpoint for users, offering digital and physical solutions for purchasing tickets, travel cards, and zone upgrades. However, like many public transport systems, its interface faces challenges in usability, accessibility, and overall design coherence.
In To The Woods  Trip Documentation/ Risograph2022
ZHdK DesignStudent AssistantPrint
Into the Woods is a risograph print project documenting an immersive exploration undertaken by the ZHdK Design Department, created as part of the annual mailer sent to all students and staff. This project captures participants' journey into the woods, where nature served as both an object of investigation and a source of inspiration.

    Digitalising The Old Operating Theatre, LondonAR/ Immersive experience/ Digitalisation2020
    Collaboration Collaboration projectAR/Digital

    Collaboration proejct with The Old Operating Theatre, London. Proposal to Digitalise the audience expereince .
       

     Weather Forecast Data Visualisation 2021
      Self Initiated ProjectDigital/Print

    Weather Forecast is an infographic project that visualizes data on natural disasters from past years, transforming raw data into an engaging, physical representation of each event. This project aimed to convert vast amounts of complex information into a visually appealing format, making it more accessible and interesting for the reader.

    Presented in a newspaper format, it captures both the magnitude and impact of natural disasters in a way that is both informative and aesthetically compelling. The project highlights the potential of data visualization to bring clarity and engagement to otherwise overwhelming or complex information.

    How to dine 101 Interactive Print  2020
    CSM.UALPrint

    We are making impressions every moment of the day. How to dine 101 kit focuses on educating people on dining etiquettes and accurate use of different cutlery from various cultures.