ABOUT ME

Hello, My name is Jay .
I’m a interdisciplinary designer currently based in Zürich, Switzerland.
Enthusiastic about crafting ideas and visual elements into memorable creations.
Always open to collaborate/ work/have a chat !


 << Full Spectrum >> Event Identity / Branding / UX/UIOct 2024
TEDxZurich Annual EventCreative Director & Visual Designer https://tedxzurich.com/full-spectrum/ 


For TEDxZurich’s annual event <<Full Spectrum>>, I took on the role of Creative Director, leading the event identity and branding with Co-Lead and team of designers. Overseeing the entire visual conceptualization, I ensured that every design element aligned with the theme, delivering a cohesive experience from initial branding to final execution. Additionally, I mentored and guided fellow designers, shaping a collaborative workflow that brought our collective vision to life across various touchpoints.

 TEDxZurich Re-Branding / Creative direction / Social media management June 2024
Creative Director & Visual Designer www.instagram.com/tedxzurich/ 

Led the rebranding initiative for TEDxZurich, transforming the overall visual and art direction to achieve a cohesive and impactful identity. Focused on aligning all design elements with TEDxZurich’s core message and brand image, I crafted visuals that resonate with TEDxZurich’s values, ensuring consistency and clarity across all platforms.




Z-VeranstaltungUX/UI - APPMar 2023
Zürcher Hochschule der Künste, ZHdKSelf Initiated ProjectAPP Prototype


Z-Veranstaltung, or Z-Events, is a dynamic and user-friendly mobile application designed to help students at ZHdK easily browse, discover, and select events that align with their interests. The decision to develop the platform as a mobile app was informed by user research, which highlighted the accessibility and convenience of mobile devices as well as a growing demand for on-the-go event browsing experiences.


Off Menus  Culinary curation/ UX/UI/ BrandingFeb 2023 - June 2024
MA ProjectFounder & Creative Directorhttps://offmenus.cargo.site 

Off Menus is an immersive culinary project I created, designed to transcend traditional dining boundaries. This unique experience offered participants an opportunity to explore and broaden their perceptions of South Korea, using food as a medium for cultural exchange. From concept to execution, I developed all visuals and led the creative direction, crafting an atmosphere that celebrates cultural storytelling through cuisine


In To The Woods  Trip Documentation/ Risograph2022
ZHdK DesignStudent DesignerPrint
Into the Woods is a risograph print project documenting an immersive exploration undertaken by the ZHdK Design Department, created as part of the annual mailer sent to all students and staff. This project captures participants' journey into the woods, where nature served as both an object of investigation and a source of inspiration. Approaching it with an experimental and critical lens, we collectively traversed and examined the landscape.

The final documentation visually represents our findings and experiences, translating the essence of our unconventional exploration into a tangible, artistic record. As part of this project, I captured and visually documented three main projects that took place during the trip, showcasing their outcomes through unique risographic prints.


 Weather Forecast Data Visualisation 2021
  Self Initiated ProjectDigital/Print

Weather Forecast is an infographic project that visualizes data on natural disasters from past years, transforming raw data into an engaging, physical representation of each event. This project aimed to convert vast amounts of complex information into a visually appealing format, making it more accessible and interesting for the reader.

Presented in a newspaper format, it captures both the magnitude and impact of natural disasters in a way that is both informative and aesthetically compelling. The project highlights the potential of data visualization to bring clarity and engagement to otherwise overwhelming or complex information.



How to dine 101 Interactive Print  2022
CSM.UALPrint

We are making impressions every moment of the day. How to dine 101 kit focuses on educating people on dining etiquettes and accurate use of different cutlery from various cultures.






© J.Kim 2024